Avis and Budget Secure Sunday Times Top Brands Awards

For the 12th consecutive year, Avis was once again awarded with the Business to Business award in the Car Hire Category at the 17th Sunday Times Top Brand Awards ceremony hosted on 25 August in Sandton. 

Rainer Gottschick, Chief Executive for Avis Rent a Car southern Africa says, “It’s always such an honour to be presented with this award. We would like to thank our customers for their vote of confidence in our brand and to our Avis Brand Ambassadors for their constant hard work and dedication. We stand firm by our slogan of “We Try Harder” and are committed to giving our customers the best service at every interaction.”

The Sunday Times Top Brands Award is one of the most notable brand awards in the country. The categories for the ceremony include 39 consumer and 15 business categories. Recipients are chosen by the customer, with research methodology conducted by TNS Research Surveys amongst 3500 consumers in metro and non-metro areas.

A separate survey is also conducted amongst business leaders with respect to categories relating to business needs and services. In addition to measuring usage, they look at how non users perceive the brand in relation to other brands in the category.

In March 2015, Avis was granted the Budget Car Rental brand for southern Africa, which secured third place in the Business to Business award in the Car Hire Category at the 17th Sunday Times Top Brand Awards.

“We’re also thrilled about our Budget win, and it is clear why our two brands go together. We want to continue this legacy for both our brands and always strive to put people at the heart of our business,” says Gottschick.

Gottschick believes that these wins reflect a commitment to people. “Our vision has always been to exceed customers' expectations at every interface and we believe that this accolade is recognition for our commitment and on-going dedication to continually give our customers a memorable experience.